Gorgeous Kezia Noble, "the world's leading female dating coach for men" holds forth on how guys out to catch the attention of ladies can do that without coming across as "nice guy". This, as we all know, can be the kiss of death for any gent with romantic aspirations.
The technique she outlines is sometimes called "negging" in the pick-up community, and is sometimes understood as jokingly insulting them. The way Kezia tells it, the proper approach is a kind of playful, cocky teasing, much as you'd do with your kid sister.
If your in the market for more advice from Kezia, visit her blog, where you can watch more vids purchase her books and ebooks and generally learn to avoid the perils of the friend zone.